Building a Website Has Never Been Easier

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Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.

The web has come a long way in a short space of time. Today, many people live huge amounts of their lives online, engrossed in social networking, consuming news and media, and shopping via.

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It's never been easier to set up a professional-looking, design-forward website. Well-known DIY site building services such as Squarespace and Wix are constantly improving and adding new capabilities. Newer competitors, such as Simvoly, Strikingly, Ucraft, and uKit, are popping up all the time with their own clever twists on the process.

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You Need a Website

First, let's discuss why you even need a webpage in this day of social media domination of the web. On a personal level, you wouldn't want to send prospective employers to your Facebook page, so a personal website makes more sense as an online, customized resume. Another reason worth considering, for both personal and business purposes, is that building your own site gives you endless design choices. You have total control over products and services you may sell and how they're delivered, too.

Further, having a real, dedicated site makes a business seem more authoritative and trustworthy than a Facebook or Tumblr presence can on its own (though you should certainly also consider those services as elements of your online presence). It's as much an opening ante in the business world as having a business card for your company.

Getting your own website used to require a lot of tech wizardry, including knowledge of servers, HTML, FTP, site registrars, and web hosting services. Thankfully, we now live in the age of easy online site builders. The services included here let you make a well-designed, mobile-friendly site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability with buy links, online stores, and other money-making options.

Larger businesses spend many thousands of dollars to get their custom-designed and programmed sites, but there's no need for smaller organizations and individuals to go to that kind of expense. For about $10 per month (or around $25 if you're selling products) and a few hours of your time, the services included here can help you create a unique, attractive website.

With all these services, you build everything yourself, starting with a template you choose from a (hopefully) wide, well-categorized selection. Most use simple drag-and-drop interfaces that let you include items such as social share buttons, photo galleries, blogs, and media players. Some even let you restrict viewing with a password and let you have people join up as members of your site (see the table).

Free Website Builders

Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the storage, bandwidth, and site options they allow, so read the small print to find out how much you get with each provider. Strikingly, Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.

Register Your Domain

Before you can start building your home on the web, you need an address for it. Most of the site builders here can register a unique domain for you, and all can give you a web address using the provider's domain, for example, yourname.sitebuilder.com. Some include a custom domain name with their plans, usually requiring a year's commitment. The services also let you use a domain you've acquired from a third-party registrar such as pairNIC, but you often must pay the site builder for that privilege.

Website Design Tools

All of the web services listed here have you start by choosing from a selection of templates for your site. The better ones, such as Duda, Gator, Squarespace, and Wix, use templates that automatically reformat your site for viewing on mobile devices. They also offer specifically targeted templates based on your site's purpose, such as for promoting a bakery's sales, getting gigs for a musician, or keeping wedding guests informed.

Once you've chosen a template for your site, you need to make it your own. Most site builders let you tweak the color scheme, fonts, and page layouts, as well as add new pages. A good site builder offers sub-templates for the most commonly used page types: About, Contact, Products, Galleries, FAQ, Blog, and so on.

Of course, you'll also want to add custom content to those pages. You do this by adding text areas, photos (see Photos and Galleries section below), buttons, and other widgets. The better site builders, such as Wix and Duda, offer a marketplace of third-party widgets, for things like forms, chat, reservations, and social feeds.

Some site builders, such as Squarespace, Strikingly, Virb, and uKit, restrict you to placing page objects in spots that won't make your site look garish, which can be an advantage if design isn't your forte. Other builders offer more freedom; if that's what you're looking for, check out Gator or Wix. Gator in particular strikes a good balance between design freedom and reponsive restrictions.

Instant Sites

Starting with Wix's ADI (artificial design intelligence) tool, some of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.

Mobile Site Design

Any site builder that wants to call itself modern these days must be capable of producing sites that play well on mobile, and all of those listed here can do so to some extent. Some, such as Squarespace and Weebly, use strictly responsive-design approaches to create a mobile site from what you've built for the web.

Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.

The strict responsive approach of Simvoly, uKit, and Weeby means you get no control over the mobile-only view. Gator, Ucraft, and Wix, by contrast, offer a mobile site preview and let you make custom

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